Using Video and Audio to Mix Things Up.
There is a lot of talk about the new-fangled Web 2.0. The ‘2.0′ doesn’t mean a physical upgrade of the Internet’s architecture, but a new way of using the Internet as a social tool. Usually YouTube and MySpace are given as examples, but it is pretty easy to make your website a little Web 2.0 friendly.
People love audio and video. A few years back the rage was all about Podcasting. Then as more and more people got broadband, it was video. Both are excellent ways to enhance your website and draw in a slew of new visitors.
If you make a video, upload it to Youtube and embed the video in your blog or website. You will not only enhance your website but will also get some (and later a landslide of) traffic from Youtube.
If you start a podcast and submit it to iTunes, again you will be enhancing your own website while also gaining a totally new group of visitors from that source.
The advantages of creating videos or podcasts are:
- You can add your branded website URL on the video (or mention the site as the sponsor of the podcast); people will hear or see your URL and check it out.
- You can embed the Youtube video in your website thus adding video content and embed the audio podcast too; people love audio and visual breaks from simple text.
- Youtube displays link backs to sites that embed the video. I have noticed people visiting my sites this way.
Making videos or podcasts is much easier than you may think. In later posts, I will discuss some of the simple things I have done with both video and audio. A little bit of extra work can reap a heap of new traffic for your site.
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